ABOUT

Growing up in Iceland, most homes had a sewing machine, and housewives made clothes for the family; our households were no different. From an early age, we both had a keen interest in fashion and started to experiment with making our own clothes and eventually our own patterns. Perhaps if we’d grown up at a different time, we might not have taken such a heightened interest in fashion, but one could say that our creativity started with a need for garments that we wanted to wear.

Vala learned that pattern-making in Norway and earned a degree from the Icelandic Arts and Crafts College in Textile Design. Bjorg went to Copenhagen to study fashion design at the Mode and Design School.

We believe that orginality and fearlessness are two key factors to successful design. We feel that currently many designers in the fashion world are afraid of stepping outside the box and affecting their bottom line. Without the risk-takers, design becomes muted and other designers settle into the role of “follower” rather than “leader”… that’s when things start to look the same. We think that fashion designers really need to believe in the power of individuality and that’s something we pride ourselves on.